- Newsletter setup (from scratch or migration)
- Templatizing + formatting for consistency
- Copywriting (welcome flows, sections, CTAs)
- Newsletter site builds
- Light revenue strategy + implementation (offers, lead magnets, merch)
Work Done
- Full rebrand
- Built newsletter from scratch in Beehiiv
- Created reusable templates
- Beehiiv + Squarespace website creation
- Revenue strategy + implementation (merch & Patreon)
Outcomes
- Increased audience engagement
- 30% increase in merch revenue
- 27% increase in Patreon sales
- Increased content downloads
"Gabby’s been our longest-running contractor for a reason. She understands our voice, shows up like a real teammate, and helps us bring our ideas to life through written content, rebranding, and digital strategy"
Roger @ The Shool of Reinvention
“Thank you SO much for everything!! Gabby exceeded my expectations in ways I didn’t even anticipate. She led our rebrand, website redesign, newsletter launch, and content, and quietly handled all the little behind-the-scenes things that made everything feel truly finished, cohesive, and ready for the world.”
Investigator Slater @ Psychopedia
“Gabby gave me the no-BS guidance and confidence I needed to leap on my ideas finally. She shows you the most direct way to make progress without sugarcoating the work it takes to turn concepts into real, tangible digital projects that actually move the needle. Thank you for being the gentle fire I needed to bring my ideas to life.”
Caroline @ Partner in Purpose
$450 - $600
- Formatting
- Section templates
- Voice consistency
$500 - $1,200+
- Site structure
- Basic branding
- Templates
- Welcome email
$175 - $400
- Positioning
- Cadence
- Monetization options